Corporate Language

Corporate Language

Corporate language is everywhere – on an organization’s website, in its marketing, e-mails, meetings, and in interactions with clients. Strong corporate language distinguishes your organization from others. It shapes organizational culture, guides internal as well as external communication, and distinguishes your brand from others.

Corporate language should not be left to chance. We at Anaphora know what words can achieve. We advise you in developing and implementing a precise and consistent corporate language and introduce it on all levels for you to align your corporate language with your values and optimize communications from within.

Define your Corporate Wording

Do your clients know what your brand stands for? Do your employees know the mission of your organization? A clear corporate wording aligned with your values and goals strengthens your corporate identity from within. Mission statements, values, services, and USPs must be worded in a way that guides your employees and your clients alike and shape your organization’s culture. Precise wording is essential, particularly during change management, because it enhances collaboration, increases efficiency, and builds a strong corporate image that distinguishes your organization from others.

Our services include:

  • Harmonize corporate wording with your organization’s values

  • Express your organization’s uniqueness with accurately worded USPs

  • Describe your products and services with precise and catchy words

  • Develop clear manuals for internal and external communications

Putting Organizational Culture into Words

Words guide thoughts and thoughts guide actions. Just like language and culture are inseparable, corporate wording sets the basis for corporate culture. As soon as people communicate with each other, they create a common space in which they pursue common goals and share values. This challenges companies with multicultural staff in particular, as different cultures and languages entail different perceptions of normalcy, hierarchy, and collaboration. You reach your goals when your team thinks in diverse terms while pursuing a common goal and acting as one entity. In this, language plays a crucial role as the main tool for effective value communication within and outside the team.

Our services include:

Foster Intercultural Competences

When employees aren’t speaking their native language or aren’t equally embedded in local culture, communication may be challenged. For example, how should briefings, proposals, or feedback be communicated in a way that is clear and doesn’t end in a misunderstanding? For every team member to get involved and unfold their potential, cultural differences must be embraced and become part of corporate culture. We know the challenges of international teams from a cultural and linguistic perspective and support you in turning diversity into your strength.

Our services include:

Your Corporate Wording Aligned with your D&I Goals

Inclusive language expresses organizational values regarding Diversity and Inclusion (D&I). It concerns all areas of communication and challenges companies and organizations. The main challenge consists of developing meaningful language policies under consideration of at times contradictory forces and guiding employees in their consistent application. These forces include official and international trends as well as internal conditions, which may be additionally challenged by different languages and cultures.

Workshops for Professional Business Communication

Professional communication concerns many aspects of everyday work. It requires a range of different skills from personal communication via e-mail to reporting to external stakeholders and the public. Different formats and addressees require several communicative competencies, like writing skills and professional presentation skills in spoken and written form. This challenges employees and managers alike. In hands-on workshops, such skills can be honed with lasting effects.

Communications Quality Check

The processes of corporate communications are successful when corporate language is aligned with the goals. This ensures, on the one hand, that templates for internal and external communication favor efficiency and productivity. On the other, corporate language is an effective tool for branding and effectively expressing company values. The control of the quality of communication thus entails many a positive change.

Our services include:

  • Assess whether your corporate language represents your values in terms of quality and content

  • Assess whether your corporate communication meets standards of political correctness

  • Assess the consistency, efficiency, and precision of your corporate language (also in several languages)

  • Evaluation and optimization of concepts, company documents, and templates

Expert Certificates

Documents addressed at the public don’t just communicate content but also values and competencies. They must meet particularly high standards to ensure intelligibility and credibility and to comply with regulations of political correctness. This is why it makes sense to have such documents examined and attested by a linguist. Such a certificate by external experts gives you a backup and protects you from unexpected backlash.

Our services include:

  • Compliance certificates for critical documents, such as concepts, brochures, or campaign texts

  • Political correctness revision

  • Language and content alignment of multilingual documents

Discreet Writing Support for Top Corporate Texts

Convincing texts are the alpha and omega of a strong Corporate Image and effective PR. Accurate wording and immaculate texts highlight a company’s market position and reflect top quality. This applies to external communications, like business reports and publications, as much as it does to internal communications with the management and staff. To bring texts to this level, however, takes time and resources. We discreetly and efficiently help your team write compelling texts that hit the target.

Prime Texts for your Company

The value of outstanding texts cannot be overestimated. Important texts, like websites, business reports, or publications, do sales around the clock. Yet companies often invest large amounts of money in their Corporate Design and forget that words and texts leave a lasting impression on potential and existing clients. Words move and convince, and a compelling text inspires trust and transmits important values. This is why good marketing relies on professional texts.

Our Expert

34 e1654636301953
Corporate Language Expert

Danae Perez is a linguist with extensive experience in both research and the corporate world. She has been advising clients and writing corporate texts on demand for nearly two decades and has guided numerous organizations and projects through processes of change. Danae Perez sensitively resolves communicative challenges of all sorts with practicable solutions and makes a difference with her experience from different languages, cultures, and sectors. As an agile consultant, she seamlessly complements existing projects and teams.

Contact Us

Get in touch with us for a free consultation.

18 e1654633190480

Mauro Moretto

Managing Director