Corporate Language
Corporate language is everywhere – on an organization’s website, in its marketing, e-mails, meetings, and in interactions with clients. Strong corporate language distinguishes your organization from others. It shapes organizational culture, guides internal as well as external communication, and distinguishes your brand from others.
Corporate language should not be left to chance. We at Anaphora know what words can achieve. We advise you in developing and implementing a precise and consistent corporate language and introduce it on all levels for you to align your corporate language with your values and optimize communications from within.
Define your Corporate Wording
Do your clients know what your brand stands for? Do your employees know the mission of your organization? A clear corporate wording aligned with your values and goals strengthens your corporate identity from within. Mission statements, values, services, and USPs must be worded in a way that guides your employees and your clients alike and shape your organization’s culture. Precise wording is essential, particularly during change management, because it enhances collaboration, increases efficiency, and builds a strong corporate image that distinguishes your organization from others.
Our services include:
Putting Organizational Culture into Words
Words guide thoughts and thoughts guide actions. Just like language and culture are inseparable, corporate wording sets the basis for corporate culture. As soon as people communicate with each other, they create a common space in which they pursue common goals and share values. This challenges companies with multicultural staff in particular, as different cultures and languages entail different perceptions of normalcy, hierarchy, and collaboration. You reach your goals when your team thinks in diverse terms while pursuing a common goal and acting as one entity. In this, language plays a crucial role as the main tool for effective value communication within and outside the team.
Our services include:
Foster Intercultural Competences
When employees aren’t speaking their native language or aren’t equally embedded in local culture, communication may be challenged. For example, how should briefings, proposals, or feedback be communicated in a way that is clear and doesn’t end in a misunderstanding? For every team member to get involved and unfold their potential, cultural differences must be embraced and become part of corporate culture. We know the challenges of international teams from a cultural and linguistic perspective and support you in turning diversity into your strength.
Our services include:
Your Corporate Wording Aligned with your D&I Goals
Inclusive language expresses organizational values regarding Diversity and Inclusion (D&I). It concerns all areas of communication and challenges companies and organizations. The main challenge consists of developing meaningful language policies under consideration of at times contradictory forces and guiding employees in their consistent application. These forces include official and international trends as well as internal conditions, which may be additionally challenged by different languages and cultures.
A language manual sets the guidelines for the use of language within an organization. When developing a language manual, it is important to consider at once company values as well as societal and official expectations and develop a practicable solution that is applicable in everyday work. We develop a language manual for your company or organization that represents your values in a practicable way.
Applying the language manual in everyday communication takes practice. We show your team in effective workshops how to incorporate the linguistic guidelines in their communication and correspondence for your communications to be aligned with lasting effects.
Interactive Keynote Speech: “Diversity in Communication – an Overview”
Many companies and organizations strive to embed D&I values in their corporate language. Linguistic rules that prescribe how to actually use inclusive language change frequently, however, and they differ across languages. Each company and each institution have their own conditions for implementing the rules. Danae Perez knows officials and international standards and offers an entertaining overview of possibilities and challenges in D&I communication.
Workshops for Professional Business Communication
Professional communication concerns many aspects of everyday work. It requires a range of different skills from personal communication via e-mail to reporting to external stakeholders and the public. Different formats and addressees require several communicative competencies, like writing skills and professional presentation skills in spoken and written form. This challenges employees and managers alike. In hands-on workshops, such skills can be honed with lasting effects.
Addressee-Specific Communication
Clear correspondence makes communication efficient and effective. Depending on the addressee, however, the style and format of a message may change, particularly when communicating with clients or other business units. In hands-on workshops, it is possible to improve addressee-specific correspondence with lasting effects.
Competently Communicate in Several Languages
Multilingual communication is becoming increasingly indispensable. In international Switzerland, English is spoken very frequently, yet it is usually spoken by speakers of other first languages. This can hinder communication and eventually lead to misunderstandings. We show your team how to competently communicate with stakeholders, clients, and colleagues about work-related content and sensitize them to cultural differences.
Documenting Observations and Reporting
Writing reports takes substantial practice. Relevant information must be structured well and described factually. In our hands-on seminars, we practice writing reports and journals and answer frequent questions for your writing to lastingly get better.
Writing Convincing and Representative Business Reports
Business reports are an essential marketing tool for companies and institutions. A good business shouldn’t only explain its content in clear words but in fact use a language that aligns with company values and shapes the way the company is viewed. We show your people in charge how to confidently write convincing and impactful business reports.
Communications Quality Check
The processes of corporate communications are successful when corporate language is aligned with the goals. This ensures, on the one hand, that templates for internal and external communication favor efficiency and productivity. On the other, corporate language is an effective tool for branding and effectively expressing company values. The control of the quality of communication thus entails many a positive change.
Our services include:
Expert Certificates
Documents addressed at the public don’t just communicate content but also values and competencies. They must meet particularly high standards to ensure intelligibility and credibility and to comply with regulations of political correctness. This is why it makes sense to have such documents examined and attested by a linguist. Such a certificate by external experts gives you a backup and protects you from unexpected backlash.
Our services include:
Discreet Writing Support for Top Corporate Texts
Convincing texts are the alpha and omega of a strong Corporate Image and effective PR. Accurate wording and immaculate texts highlight a company’s market position and reflect top quality. This applies to external communications, like business reports and publications, as much as it does to internal communications with the management and staff. To bring texts to this level, however, takes time and resources. We discreetly and efficiently help your team write compelling texts that hit the target.
Applications for grants or funding must match the goals of the funding body while highlighting the applicant’s USPs. It is essential to be succinct, use a language that is customary, and know the market’s current trends.
Business reports are a marketing tool. They should be a perfect blend of a clear report written in a compelling style.
A management summary must be concise and clear for it to enable informed decisions. Their high information density requires extensive writing experience.
Presentations and speeches should capture the audience. For companies, this means that the language must represent the company’s values. Convincing speakers need a presentation document that goes well with the presentation and uses compelling rhetoric.
Market studies are quasi scientific texts that must meet high standards regarding content and formality. Argument structure and succinctness are just as important as accurate language.
Scientific publications, like monographs or journal articles, must meet high standards regarding content and style. Argument structure and coherence are just as important as cohesion and clear language.
A website is an effective 24/7 sales device. That’s why it must present the company or product in easy words and follow SEO guidelines. This requires a clear structure and compelling text focused on the target group.
Company blogs are an effective strategy to increase market presence and online traffic. The language and style of blog articles must be adjusted to the fast pace of today’s virtual world without missing out on quality.
E-Mails make up most of today’s everyday communication. We usually write them in the blink of an eye. When an important, difficult, or uncomfortable message is due, however, the e-mail must be thoroughly thought-through. Employees can save time when they get discreet help with this task.
Do not hesitate to contact us if you need help with another type of text. We will refer you to the right specialist.
Prime Texts for your Company
The value of outstanding texts cannot be overestimated. Important texts, like websites, business reports, or publications, do sales around the clock. Yet companies often invest large amounts of money in their Corporate Design and forget that words and texts leave a lasting impression on potential and existing clients. Words move and convince, and a compelling text inspires trust and transmits important values. This is why good marketing relies on professional texts.
Convincing Business Reports
Business reports are a challenging kind of text. They are an important marketing tool as they report on company results and present them in a favorable way. Writing good business reports takes practice because they combine scientific precision with a language that is customary in the industry. We take care of your reports in English, German, French, or Spanish.
Effective Company Portraits
Company portraits are vital for a company’s Corporate Image and Corporate Identity. They explain in precise and convincing words what the company stands for and which services it offers. We write targeted company portraits in the right format and present your company’s history, achievements, values, and USPs succinctly and engagingly for you to position yourself strategically to potential clients and partners. In English, German, or several languages.
Short Bios and Portraits
Leaders and talents are an important part of a company’s resources and brand. Their career and qualities should be presented skillfully at events, on websites, and in the media. We write compelling short bios and portraits which succinctly highlight professional accomplishments, merits, strengths, and USPs, and which leave a lasting impression. In English, German, or several languages.
Compelling Event Reports and Interviews
A compelling report effectively boosts online and media appearance. Capture your audience with engaging reports that tell stories and leave a mark. This have wide experience writing reports for effective PR and branding and research independently, conduct interviews, visit locales. In one or several languages.
Website Texts for Demanding Content
A website is the flagship of a company. Its text plays a pivotal role in this. Thanks to SEO (Search Engine Optimization) using accurate key words, a website should rank high and at the same time convince potential clients. This is particularly challenging with complex or high-end content. We ensure your website texts achieve this. We present your offer in clear words and present you in the best light for your website to generate business opportunities around the clock for you. In English or several languages.
Our Expert
Danae Perez is a linguist with extensive experience in both research and the corporate world. She has been advising clients and writing corporate texts on demand for nearly two decades and has guided numerous organizations and projects through processes of change. Danae Perez sensitively resolves communicative challenges of all sorts with practicable solutions and makes a difference with her experience from different languages, cultures, and sectors. As an agile consultant, she seamlessly complements existing projects and teams.
