Communication Concepts
The right language in the accurate format allows information to flow, increases efficiency and quality, and brings values to life. We accompany organizations in developing and implementing effective communication concepts to create a strong base for operations, the organizational culture, and the brand. Clear and value-driven organizational communications master two challenges at once: they optimize communicative processes and strengthen the organization’s spirit from within.
Defining USP, Vision, and Mission
Each organization is unique and defines itself by its vision, mission, and offer. They provide the backbone for business and product development and particularly for branding and marketing. Precise terms ensure clarity, transmit values, and inspire collaboration. In a workshop, we flesh out the most accurate terms and concepts that capture the organization’s spirit, and we put vision, mission, and USP into precise words. This provides the basis for text blocks, templates, and prompts that lastingly ensure effective communication.
Conceptualizing Corporate Language
Each organization stands for values. These values depend on the offer and the mission; they often include reliability, innovation, quality, or sustainability. It is essential to put these values into words for staff to create a common and accurate language which shapes organizational culture and the brand. During a workshop, we define we identify key features and values and develop a variety of useful text blocks and prompts, and we recommend a tone that aligns with the organization’s spirit and staff. This constitutes a solid foundation for successful organizational culture that will yield results.
